An imprint with a narrow remit
Pairwise reads published research on adult romantic relationships and rewrites it in plain English, with the design, the sample, and the objections included. The remit stops there.
Editorial policy in force since 2026 · last reviewed 18 August 2026
What the imprint is
Pairwise is an independent editorial imprint, not a clinic, a practice, a directory, or a service provider. It has one output: written summaries of peer-reviewed research on how adults in romantic partnerships communicate, disagree, and respond to one another.
The material is written in the third person throughout. Articles describe studies, samples, and researchers. They do not describe the person reading them, because the imprint holds no information about any reader and has no basis for inference about anyone's relationship, history, or circumstances.
How topics are chosen
A topic enters the library when three conditions hold: there is a body of peer-reviewed work rather than a single study; the work has been discussed critically by researchers other than its authors; and the debate can be described accurately without technical training on the reader's part.
Topics are avoided where the evidence rests on one unreplicated study, where the primary sources are unavailable for reading, or where the honest summary would be too thin to be worth publishing. A topic that cannot be reported with its limitations is not reported at all.
How sources are handled
- Studies are cited by author, year, journal, and volume, so that any claim can be traced to a specific paper.
- Effect sizes and sample descriptions are reported as the authors described them, without rounding upward or dropping qualifiers.
- Where a finding has failed to replicate, or where a re-analysis has disputed it, the dispute appears in the same article as the original claim.
- Where a figure circulates widely but cannot be traced to a published source, the article states that it cannot be traced rather than repeating it.
- Press coverage is never used as a source for what a study found. The paper is.
What the imprint does not do
It does not offer therapy, counselling, coaching, assessment, diagnosis, or treatment. It does not answer questions about any individual situation. It does not maintain a practitioner directory or make referrals. It does not publish testimonials, reader stories, or before-and-after accounts, and does not solicit them. It does not describe its material as a method, system, formula, protocol, or sequence of steps, because published research does not support that description.
How Pairwise advertises
Advertising for this imprint follows the same rule as the library. Advertisements describe what Pairwise publishes. They do not address, presume, or imply anything about the situation, relationship status, emotional state, or personal history of the people who see them, and they do not suggest that the imprint knows anything about any viewer.
The destination of an advertisement corresponds to the advertisement. An advertisement referring to a published article leads to that article. An advertisement referring to a paid publication leads to a page where the price, the contents, the format, and the refund window are stated in full before any purchase step. No advertisement promises a result, and none uses countdowns, scarcity claims, or urgency devices.
Where advertising platforms provide aggregate measurement, Pairwise uses it to understand which articles are read. Details of that measurement are set out in the privacy policy.
Corrections
Errors are corrected in place, and the article carries a dated note describing what changed. Corrections that affect the substance of a finding are stated at the top of the article rather than at the foot. Requests for correction can be sent to support@pairwise.online and are reviewed against the cited source.
Commercial disclosure
Pairwise is funded by the sale of its own written publications and by advertising it pays for. It accepts no sponsored content, no affiliate commissions, and no payment from any third party in exchange for coverage of a topic, a researcher, or a product. No researcher named in the library has any commercial relationship with the imprint.
Jurisdiction and contact
Pairwise operates from Brazil and publishes in English for an international readership. It maintains no public premises and receives no correspondence by post. Every enquiry is handled by email at support@pairwise.online, as described on the contact page.